How Atria helps your business thrive
A great export partnership, like great cooking, requires careful preparation, the right ingredients, and a shared vision to create something exceptional. Discover how Atria helps meet the demands of quality- and health-conscious consumers, manage the supply chains, and strengthen your brand.
Value-driven partnership for the local food markets
Atria is a trusted partner for the meat industry, wholesalers, retailers, and restaurants, backed by over 100 years of experience. The company exports its healthy, delicious, and antibiotic-free meat to more than 25 countries, from Asia to the Baltics and Nordics. Although the market is global, Atria targets its operations at win-win deals. Through research, the company identifies partners with whom it can build long-term growth. In turn, having gathered an in-depth understanding of the local market, Atria can help its customers to make the right business decisions.
The starting point for the cooperation is to define how Atria's products and values—purity, responsibility and safety—align with the local demand, help the customer and products stand out and drive growth. Secondly, the common ways of working are defined.
– The list of export countries reflects our strategic choices. We operate where our strengths, location and timing best benefit both parties, says Atria's Export Manager, Sini Vahtera.
Tackling the food export challenges
Food markets are a constantly changing landscape. A trend that may not be significant today can soon become essential. Concurrently, as the supply chains are complex, making changes can take time. Thus, success depends on active communication and a future-focused approach.
– We ensure our partners move in the right direction by continuously exchanging insights and tracking market trends. The more information and plans are shared, the better the results, Sini encourages.
Furthermore, the meat supply chains are often measured in years, starting from how many animals need to be bred to meet the following year's needs. Also, the products have a short shelf life compared to non-perishables. Thus, Atria works closely with the Finnish farmers, implementing specific methods and feeding solutions to ensure the consistency of the end products. In addition, Atria utilizes modern production technology. For example, AI and machine learning provide more than 98,1 % accuracy in estimating the demand and reducing waste.
Enabling a culture shift in the industry and beyond
Maintaining quality, safety, and reliability requires robust systems and standards. Facts back to each claim, making transparency the foundation of Atria's responsible food production. For example, Atria doesn't just state that Finnish food is among the purest in the world—the company proves it with updated certifications and data on clean water and fresh air. These practices make Atria an ideal partner for meeting Green Claims directives, where every statement must be verifiable and credible.
In addition to providing detailed reports and applying insights, Atria helps its customers in branding and highlight key focus areas, such as antibiotic-free production, animal welfare, and product safety.
– Many companies struggle to communicate these aspects effectively, but with Atria's expertise and support, they can integrate them seamlessly into marketing and retail environments, Sini adds.
Over time, the consistent, long-term approach strengthens understanding among consumers, reinforcing the values behind Atria's products.
– Knowledge drives better decisions, and as markets increasingly prioritize our values, demand naturally shifts toward Atria's high-quality meat. This is what Finnish excellence looks like in practice, Sini illustrates.
For the love of high-quality meat
However, the secret to success with Atria is not just in the knowledge, supply chains, operations or cutting-edge technology but also in the people involved. The export team comprises about 10 dedicated professionals, but its impact extends far beyond. In addition, many people across the company contribute to export operations, ensuring that every step is executed with precision and commitment.
– Timing and accuracy are critical in the industry, so we stay alert, proactive, and engaged. We listen, take responsibility, and support one another. Collaboration is key, both internally and externally, Sini highlights.
Most importantly, Atria's export team loves what it does.
– No two days are the same, and big things always happen. The more we learn, the more we see, appreciate, and improve. I firmly believe that our efforts matter, and we are an outstanding partner, delivering exceptional products and results, Sini states.
Fulfilling a promise to the food industry
Ultimately, it all comes down to what's on the plate—how it tastes, smells, and looks.
– We stand by our promise, which says you can taste the difference. The best moments are when a customer experiences a new product and reacts with genuine excitement—then we know we've made a difference. Recently, I sat down with customers who brought two samples to the table: our chicken and a cheaper alternative from another country. Same dish, same chef, yet the difference was striking in appearance, texture, and taste, which they also admitted openly, Sini smiles.
