The safest and traceable meat

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Our meat is traceable to the farm

Atria is proud of the provenance of it’s meat. For us, it is a proof for safe meat. The Atria brand guarantees that all of the pork, beef, chicken and turkey we sell comes from a Finnish farm. Products with a Family Farm label show the origin of the meat, right down to to the original farm.

Traceable meat also means safety. We know who has cared for the animals, how they have been fed, and if medication has been used at the farm.

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No hormones or unnecessary medication

Medication is only used to treat sick animals. It’s never used for preventive or growth promoting purposes.

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The Safe Atria Quality

The Safe Atria Quality (SAQ) programme sets out a framework for product safety work, including operating methods and monitoring procedures. In addition to product safety, the programme covers healthiness, ease of use and environmental impact assessments throughout the life cycles of the products.

Taking care of quality and product safety is part of strategic management and day-to-day work at Atria.

Traceable meat is the recipe for competitivity

In today's fast-paced and rapidly evolving food market, transparency is the key to competitiveness and strategic advantage. Read how Atria has built its pork export chain around full traceability

A model country for cleanliness

Leena Räsänen, director of the food safety department at the Finnish Food Safety Authority, is pleased with how meat production is handled in Finland. She underlines the importance of a controlled use of antibiotics for the health of the whole society.

No unnecessary antibiotics – or none at all!

In Finland, production animals receive very little medication by international comparison, and the occurrence of drug residues in food is extremely rare.

Certificates

The product safety management systems of Atria's production facilities are certified. A certified operating system is proof of a proactive approach to quality management, food safety and other legal and standard requirements.

Consumers appreciate antibiotic-free meat

In a recent study*, 82% of the respondents say that it is important or very important that meat is antibiotic free. Surprisingly, the fact that the animal is raised without antibiotics is also connected to the flavour of the meat!